Navratri, the nine nights festival dedicated to Goddess Durga, is a time of immense spiritual significance and devotion in India. It's also a time of joy, celebration, and delightful traditions.

One such tradition that has captured the hearts and taste buds of many is the consumption of delectable sweets. In this article, we'll delve into the sweet traditions of Navratri and introduce you to the mouthwatering specialties offered by Novelty Amritsar.

The Significance of Sweets during Navratri

Sweets play a vital role in Navratri celebrations. They symbolize the sweetness of life and are offered as a symbol of devotion and gratitude to the Goddess. These delightful confections are an integral part of the 'Prasad,' the offering made to the deity, and are later distributed among devotees. Sweets are not just a treat for the palate but a way to invoke blessings and positive energy during this auspicious time.

Novelty Amritsar: A Glimpse

Before we dive into the delightful sweets, let's get acquainted with Novelty Amritsar. This renowned confectionery hails from the holy city of Amritsar, known for its rich culinary heritage.

Novelty Amritsar has been serving patrons with mouthwatering sweets and savories for decades. Their expertise lies in blending traditional recipes with a dash of innovation to create a range of extraordinary sweets.

Navratri Special Sweets by Novelty Amritsar

  • Navratri Special Ladoo: A traditional favorite, these besan (gram flour) ladoos are a classic Navratri delight. The rich aroma of roasted gram flour, the sweetness of ghee, and the texture of fine chickpea flour make this sweet a must-try during the festival. Novelty Amritsar's version is a perfect balance of flavors, and it simply melts in your mouth.

  • Kaju Katli: Navratri calls for the richness of cashew nuts, and Novelty Amritsar's Kaju Katli does not disappoint. These diamond-shaped delights are made from finely ground cashews, ghee, and a touch of edible silver foil. Their Kaju Katli is known for its smoothness, taste, and authenticity.

  • Coconut Barfi: If you're a fan of the tropical flavors of coconut, Novelty Amritsar's Coconut Barfi is a treat you shouldn't miss. This sweet combines the creaminess of coconut with the perfect level of sweetness, creating a confection that's truly irresistible.

  • Rasgulla: While Rasgullas are not traditionally associated with Navratri, Novelty Amritsar offers a unique twist by infusing them with the flavors of saffron and cardamom during this festival. This fusion is a perfect example of the innovation that sets Novelty Amritsar apart.

  • Pista Burfi: For those who love a hint of nuttiness in their sweets, the Pista Burfi by Novelty Amritsar is a delightful choice. It's made with pistachios, sugar, and ghee, creating a rich and flavorful sweet that's perfect for Navratri.



Navratri is a time to celebrate traditions, spirituality, and the joy of life. What better way to celebrate this festive season than by indulging in the sweet traditions of Navratri? Novelty Amritsar's Navratri special sweets are a delicious embodiment of these traditions.

With their commitment to quality, authenticity, and innovation, Novelty Amritsar has carved a special place in the hearts of sweet enthusiasts. As you celebrate Navratri this year, make sure to savor these delightful sweets and experience the true essence of this festival.

Frequently Asked Questions

Q1: What is Navratri? A1: Navratri is a Hindu festival that spans nine nights and is dedicated to the worship of Goddess Durga. It is celebrated with devotion, fasting, and various cultural activities in different regions of India.

Q2: When is Navratri celebrated? A2: Navratri is celebrated twice a year - Chaitra Navratri in the spring and Sharad Navratri in the autumn. Sharad Navratri, the more widely observed of the two, usually falls in September or October.

Q3: What is the significance of sweets during Navratri? A3: Sweets during Navratri symbolize the sweetness of life and are offered as a form of devotion and gratitude to the Goddess. They are an integral part of the 'Prasad' (offering) to the deity and are later distributed to devotees.

Q4: Tell me more about Novelty Amritsar. A4: Novelty Amritsar is a renowned confectionery from the city of Amritsar, known for its rich culinary heritage. They have a long-standing reputation for crafting traditional sweets and savories with a touch of innovation.

Q5: What are some traditional Navratri sweets offered by Novelty Amritsar? A5: Novelty Amritsar offers a variety of Navratri special sweets, including Besan Ladoo, Kaju Katli, Coconut Barfi, Saffron and Cardamom-infused Rasgulla, and Pista Burfi.

Q6: Can I order Novelty Amritsar's sweets online for Navratri? A6: Yes, Novelty Amritsar often offers online ordering options, especially during festivals like Navratri. Check their official website or contact them for more information on how to place an order.

Q7: Are Novelty Amritsar's sweets suitable for gifting during Navratri? A7: Absolutely, Novelty Amritsar's Navratri special sweets make wonderful gifts for family and friends during the festival. They come beautifully packaged and are a delightful way to share the joy of Navratri.

Q8: Do Novelty Amritsar's sweets cater to specific dietary preferences or restrictions? A8: Novelty Amritsar offers a range of sweets, some of which may be suitable for specific dietary preferences or restrictions. It's best to check with them or read product descriptions for details on ingredients and dietary considerations.

Q9: What sets Novelty Amritsar apart from other confectioneries? A9: Novelty Amritsar is known for its commitment to quality, authenticity, and innovation. They combine traditional recipes with a touch of creativity to create extraordinary sweets that stand out in flavor and presentation.

Q10: How can I reach Novelty Amritsar for inquiries or orders? A10: You can contact Novelty Amritsar through their official website, customer service hotline, or visit one of their physical stores to inquire about their products, place orders, or seek assistance.